Brand guide

InterimCMO brand assets.

Download the approved logos, then find guidance on colors, typography, and usage below.

Digital assets

Use the approved files.

Download SVGs for scalable artwork or transparent PNGs for everyday use.

What it is	Usage	Download as an SVG	Download as a PNG
Primary wordmark	Use on white, paper, and other light backgrounds.	Download SVG	Download PNG
Reversed wordmark	White lettering on a transparent background. Use on dark backgrounds; the lettering will disappear against white.	Download SVG	Download PNG
Signature icon with retina lift	Use for social profiles and other compact digital placements where the subtle glow improves separation.	Download SVG	Download PNG
Flat signature icon	Use for favicons and very small placements where maximum edge clarity matters.	Download SVG	Download PNG

The brand idea

Practical AI for lean cybersecurity GTM teams.

InterimCMO brings product marketing, responsible AI, and GTM engineering together to help lean teams punch above their weight. The identity should communicate clear thinking, technical credibility, and progress. Human judgment remains central to the work.

Color

A restrained palette with one clear signal.

Use each color for a reason. Navy and accessible blue carry readable text; bright blue supplies visual energy without carrying small copy.

Ink

#0B0F14

Primary body text, navigation, and high-contrast surfaces

Navy

#1B4F7A

Wordmark, headings, trust cues, and readable accents

Accessible blue

#267BBF

Links, buttons, and text that needs clear contrast on light backgrounds

Bright blue

#4DA3FF

Geometric accent, hover shadows, borders, underlines, and emphasis

Pale blue

#DCECFF

Light callouts, selected states, and supporting information bands

Soft blue

#EDF6FF

Quiet surfaces, form fields, and low-emphasis information bands

Warm white

#F7F4ED

Primary editorial background

White

#FFFFFF

Cards, tables, and reversed logo placements

Muted gray

#63707C

Secondary text and supporting metadata

Line gray

#D8D9D6

Rules, dividers, and table boundaries

Typography

Distinctive, readable, and available everywhere.

Display: Georgia, with Times New Roman and Times as fallbacks.

Body and interface: Arial, with Helvetica and the system sans serif as fallbacks.

The wordmark uses custom-traced letterforms and should always be placed as an approved SVG. No font installation is required for the website, presentations, documents, or everyday collaboration.

Visual language

Up and to the right.

The geometric accent communicates momentum, lift, and the added leverage of AI. Up-and-right shadows extend that direction across interactive elements.

The full wordmark stays crisp and unglowed. A controlled retina lift may be used on the compact social icon or favicon when it improves separation at small sizes.

Editorial voice

Credibility and precision before scale.

Say the useful thing in the fewest clear words.
Separate vendor claims, hypotheses, evidence, and conclusions.
Prefer concrete examples to generic language.
Use the Oxford comma, and avoid em dashes.
Let every field, badge, category, and label earn its place.

A practical example

Brand development became a continuous working session.

I used ChatGPT and Codex to refine the wordmark, colors, and icons over dozens of rounds. That let me compare revisions as I worked through details such as triangle placement, spacing, and glow.